New drive to get more people into golf

 

A MAJOR digital marketing campaign, run through the Get into Golf scheme, is set to get more people on the fairways.

The initiative, already highly successful,  is designed to inspire adults in England to take up the sport and play more often.

The programme is stepping up its marketing with a digital campaign running from April to July.

“This is the first national advertising campaign designed to attract thousands more people into the sport,” said David Joy, Golf England’s chief executive.

“We are expecting it to reach hundreds of thousands of people with a surge in awareness of the sport and the campaign – all building on the already highly successful Get into Golf programme.”

The digital advertising will bring potential new players to the website where they can find out about golfing opportunities near them through an activity finder as well as book online.

To ensure there is plenty on offer for potential newcomers, golf clubs and PGA professional can add their own activities and take advantage of the national marketing drive to grow their own business.

Ryder Cup hero Justin Rose is backing the drive. “This is just what golf needs. It is fantastic that more people will have access to the sport,” he said.

To get your club involved click here to upload activities via England Golf Clubhouse or call 0800 118 2766

Get into Golf is run by England Golf and the PGA and is supported by the Golf Foundation and Sport England National Lottery funding. It operates through a network of 35 counties and it provides and promotes activities for adults to learn, improve and to play golf.

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