Marriott Worsley Park duo win top awards

TWO staff members are the toast of Marriott Worsley Park Golf Club after each claimed an award at the annual 59club golf service awards – regarded by many as the Oscars of the golf service industry.

The awards are designed to reward the top golf venues across all business elements – sales, service, operations, retail, food and beverage, and management – while 59club’s industry benchmark, the Gold and Silver Flags recognise the finest membership clubs and commercial venues.

In total, 18 awards were presented – at a ceremony compered by talkSPORT presenter Georgie Bingham and held at the Forest of Arden Marriott Hotel & Country Club – celebrating the achievements of the very best individuals, teams and venues within the golf industry, while 20 golf venues saw their commitment to continued quality recognised with the award of a prestigious ‘flag’.

In the category for clubs with a green fee £75 or less, Ian Brawn took the award for Greenkeeper of the Year while the title of Golf Manager of the Year went to Adam Moule.

Simon Wordsworth, chief executive at 59club and a fellow of the PGA, said: “Congratulations to Ian and Adam on their awards. They do a fabulous job day in, day out, as shown by their excellent performance in our mystery shopper tests. These awards are richly deserved as they have demonstrated a long-term commitment to standards of excellence.”

59club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

This year, the company will launch a new benchmarking software system, my59, which will enable clubs to arrange their own member surveys and mystery tests, generating detailed feedback to analyse and improve their sales and service offerings on an unlimited basis.

This follows the launch last year of Golftell, a validated feedback site which publishes a golfer’s review of the course condition, food quality, general facilities and standard of service offered by club staff. Golftell strives to provide ‘genuine’ feedback and offers club managers the ability to validate reviews before they go live, interact with their clients, share positive ratings to enhance their brand reputation, and advertise their business to potential clients.

All of this is available alongside 59club’s proprietary training services which help get a change of focus and behaviour from staff in order to improve customer service levels and maximise sales opportunities.

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